The Advertising Hall of Fame Awards takes a confident leap into the digital arena in 2009 with the introduction of its first ‘Asia Pacific’ award category. The ‘Most Promising New Media Creative in Asia Pacific’ Award, establishes the importance of recognising new media channels and their impact on the industry. This award is preparing to unearth and honor the region’s next creative talent from the digital world. Participants from the region will be asked to submit a 30 second video or animation piece that captures the essence and energy of this year’s theme, “Fame”. The winner will be flown to the gala dinner and awards presentation in Singapore on 22 October 2009 to receive the Hall of Fame trophy and the US$5,000 prize. For more information, check out: http://en.eyeka.com/partner/advertising-awards