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Our team of dedicated community managers share the big news of the community and eÿeka. Learn more and comment about the best creators, the new contests on eÿeka and what happens with your ideas after the end of the contests.

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Supercharged premium dairy milk

By Pauline Gaudillat on November 08, 2019 12:11 Call for entries 0

Invent a new specialty natural dairy milk product that provides health, well-being or pure indulgence to Australian young families!

While drinking dairy milk was an important habit for decades, Australian young families are now consuming more and more specialty unflavored dairy milk. They are looking for more health, wellness or indulgence than their current dairy milk provides. Because consumers are still wanting an amazing taste and texture experience, some of these specialty milks offer this with greater mouthfeel, better texture and enjoyment. Specialty milks are healthier than regular milk, resulting in a better milk overall in both taste and gut health. 

That’s why today our sponsor, one of the top dairy processors in Australia, wants to create a brand of premium enhanced A2 (Jersey) milk products for young families that fit with their values and set the new standard in unflavored specialty milk. Should it be about ultimate health and wellbeing or pure indulgence, they need your help to identify the optimal product enhancements (ingredients, taste/texture effects, total consumption experience etc) to the natural A2 (Jersey) milk base and  design the branding claims and package to suit. Can you help?

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Jury's Prize

  1. 900€
  2. 450€

Submit your idea before November 15th, 06:59am UTC.
Good Luck!

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Allergy Nasal Spray Naming

By Pauline Gaudillat on November 08, 2019 11:18 Call for entries 0

Name the new all-time best allergy relief nasal spray!

Allergy sufferers have a hard time. Sneezing, a runny nose, itchy nose and throat, breathing difficulties and itchy watery eyes are some of the symptoms they suffer from daily. Allergies aren’t curable, strike unexpectedly, and afflict 10 – 25% of the world’s population, making them the 5th most common chronic disease. They flare up from exposure to pollen, which is seasonal, but also dust, mold and animal dander which are potentially all around them, all the time.

Because allergies aren’t life threatening, causing merely everyday discomfort similar to common cold symptoms, allergy sufferers don’t get a lot of empathy from friends, family and co-workers They just have to deal! And, they do so, as best they can, thanks to over-the-counter (OTC) medicine they don’t need a doctor’s prescription for, usually in the form of pills and sprays. 

Our sponsor, which makes the #1 doctor recommended allergy relief brand in the US, and which is also available in 21 other markets, is developing what will be the all-time best, most advanced nasal allergy relief OTC solution on the market. In preparation for the launch, it needs a name that will do it justice! Can you help?

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Jury's Prize

  1. 1,000€
  2. 750€
  3. 500€

Submit your idea before November 17th, 23:59 UTC.

Good Luck!

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Meet our creator of the month - tania_huiny

By Pauline Gaudillat on November 05, 2019 11:37 Featured Authors 0

This month, we are happy to bring to light a new, but dear, creator named tania_huiny. This creative soul from Indonesian joined eyeka in April 2019, and she has already won 5 prizes. When we asked her about her favorite mantra, she said: ""Strive and strive to the max! and "Keep on Jiayou (add oil) - (real meaning: keep the spirit up!) -  if what the local here says ;)" Let's know more about her!

Tell us a bit more about yourself …

I'm an Indonesian, decided to pack my bag 6 years ago and come to China alone. Have been staying here in Beijing for almost 3 years, keep on striving to create an impactful works here, trying to be the next 'Jack Ma' (Note: Founder of Alibaba), no matter how difficult all the circumstances are here.

I have worked in advertising agencies for more than 15 years.  Having been staying in 3 major cities, Jakarta, Shanghai & Beijing for these past years of have definitely shaped me in many ways in terms of thinking ideas culturally and globally, despite all the boundaries that I've encountered in my creative professional life.

How did you find out about eyeka?

Somehow, I don't quite remember how I encountered Eyeka in the very beginning. Yet, I'm very grateful that I've did and really wish I found Eyeka much much earlier. Yet, better late than never, I guess.

Do you have a creative process? If so, can you share a bit of your secret with our community? Where do you look for inspiration?

Honestly, I don't really have a specific creative process. Somehow, a big passion to create something new, different and can give bigger impact to the society, has been my biggest drive. I love how Eyeka write their brief and I do believe the importance of having a good brief, in result of having good creative ideas. The excitement of reading a good brief, afterwards doing bit of research here and there, sleep on it for a while, then read the brief again 1-2 times afterwards just sit on it, try to find meaning of each words in the brief, and explore the ideas, through many sorts of ways: strolling around my neighborhood, window shopping, hanging out with friends, reading some random articles. Then go back again to the brief, and somehow naturally from the insights that I've got from doing all these daily activities can connect to the brief itself.

Haha.. sounds random. But, the point is I believe start with a great passion to do it, and really dedicate specific time and thoughts into it.

You seem particularly comfortable with product innovation challenges. Where does that come from?

Somehow I didn't realize this is coming actually, as my day to day professional activities for this past 15 years has been doing more to integrated advertising campaign for clients, but though aside from that I have a great passion in doing my own initiative ideas that beyond the normal client's brief. As this coming years, having a deep interest in reading about startups and digital innovations, I guess have made me interested in combining creativity into product and service innovations.

When submitting an entry, how do you keep positive if it is rejected or not selected as a winning entry?

Humanly, I always get disappointed when my submissions got rejected, especially if the ideas that I really believe in and have spent much time on, were being killed by the moderator in the very beginning. Though usually moderator always say it nicely : "need improvement" and yet afterwards it got killed, which just happened to one of the brief before. Usually I keep on striving more and more, as I like challenges. I don't easily take rejection and let it go. "Strive until it last" has been my motto, i guess, even until the very last minute of the submission deadline ;)

What would you like to achieve (or have already achieved) with the prizes you will win/have won?

I have a big dream with Eyeka, actually. Maybe sounds crazy, but I do wish to have an early retirement and just focus on doing Eyeka's briefs and my personal creative passions to support my life and some part to send back home for my family.

If you had to describe eyeka in 3 words, what would they be?

Exciting, Challenging, Addictive

Finally, is there anything you would like to share with our creators (secret, tip…)?

Not really a secret tip, but basically if you have the passion in doing it and really focus on it, I believe we can achieve what we want. Sounds cliche, maybe, but somehow it's true, at least for me.

Thank you very much Tania!

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NextGen Underarm Spray

By Pauline Gaudillat on October 31, 2019 09:49 Call for entries 0

Invent your ideal anti-perspirant deodorant underarm spray that you’ve never seen before!

In the US market, most adults use either an antiperspirant which provides underarm sweat and odor protection, or a deodorant which provides underarm odor protection (only). Collectively, the majority of these products come in a dry stick, clear gels or a roll-on. A lesser known or less popular segment is available in the spray format.

Today, our sponsor wants to change this perception and to offer a totally new and innovative deodorant and antiperspirant spray product. That’s why they would like you to start from an almost blank page to re-imagine almost everything about an underarm sweat & odor protection SPRAY. Can you help?

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Jury's Prize

  1. 2,500€
  2. 1,500€
  3. 500€

Share your entry before November, 17th, 23:59 UTC.

Good Luck!

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A sustainable solution for a new beer consumer experience for AB inBev

By Pauline Gaudillat on October 25, 2019 08:37 Call for entries 0

Create a sustainable solution for AB InBev core lager beers and provide a new experience to the consumers!

People around the world are facing increasing levels of anxiety, depression and loneliness. We know that climate change is a key contributor of those heightened levels of anxiety. Younger consumers are now making more active purchase decisions on brands and products based on whether they align to their values of doing good for the planet and the people.

Anheuser Busch InBev, better known as AB InBev, is the world’s largest brewer. Our corporate mission is to “Bring people together for a better world”. We believe one of our biggest assets is our scale and the fact people interact with our beers every day, everywhere. And we also believe this asset makes it our duty to leverage our brands and products to drive positive change around the world.

So, we need your help today to create beer innovation ideas that both

  • improve the consumer experience of beer by solving a clear pain point
  • AND have a positive impact on people and the planet.

Join the contest now!

Jury's Prize

  1. 1,000€
  2. 750€
  3. 500€

Share you entry before NOV 8th, 6:59 am UTC.

Good luck!

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