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Our team of dedicated community managers share the big news of the community and eÿeka. Learn more and comment about the best creators, the new contests on eÿeka and what happens with your ideas after the end of the contests.

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Creative Techniques - Your keys to an open mind!

By Charlene Ho on 21 Oktober 2015 08.30 Tips And Tricks 1

Dear eYeka creators,

Do you sometimes feel you have reached the dreaded bottleneck?  Wish you have keys to the door of creativity? 

Fret not, let us introduce you to our new feature to unlock that door! Presenting Creative Techniques!

At eYeka we believe that everyone is creative as soon as one opens his mind and lets ideas flow freely. To help creators from everywhere tackle brand issues, we are providing you with Creative Techniques. Browse them, play with them and add them to your daily creative process to generate your best ideas!

Right now, we have 13 techniques featured that will help you crack your creativity. Simply pick one (or more) that tackles your mental block and start opening those secret passages to creativity!  Change the way you look at challenges and you may just find the answers waiting for you. Sometimes it is about the questions you ask yourself, sometimes it is the limits and boundaries which can help you make the problem easier to solve. Or maybe it is about trying to look at your idea from the perspectives of different people!

We hope that this new feature will enhance your experience on eYeka, help you path your way to reach the stars and make your dreams come true!

Have a great technique to share?  Do contact us and contribute to our community. Feedback are welcome too! 


Check it out!


Happy Reading :)

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Your chance to break the snacking habit by invent the next Doritos product!

By Natasha Miller on 17 Juni 2015 08.51 Tips And Tricks 0

Doritos - launched Jun2015

If you are an adventurous person who follows your instinct and likes to share good times with friends, then you must be a Doritos lover. You might be young, irreverent, fun and definitely BOLD!

Doritos are seasoned tortilla chips, iconic because of their edgy triangular shape. Due to the intensity of the experiences Doritos offer, they’re a perfect match for people looking for extreme sensory stimulation. Doritos lovers are bold, always searching to try new things and new products.

Can you help invent the next generation of Doritos? A daring and delicious snack that fills the belly in a BOLD way!

Wow us with incredible new product ideas, which bring out-of-the-box sensorial experience to consumers and surprise them with intense flavors and textures for Doritos.

Your product idea must be one that fills bellies and brings a whole new experience, but also that has: a triangular shape and a powerful crunch.

Check the brief while snacking with Doritos

Send us your entries by July, 01st and win up to €6.000! Prize pool:

1. €3.000 2. €1.500 3. €1.000 4. €500

Good luck to all!

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New challenge on eYeka - make MMA (insurance company) useful to you!

By Natasha Miller on 30 April 2015 13.01 Tips And Tricks 0

MMA - launched Apr2015

MMA is a leading French insurance company that wants to offer its customers ever greater and better support.

Whenever the insured party has a decision to make, and whenever an «issue» crops up, MMA can be there to help you and be of service.

We need your creativity to change the insurance world.

Think of a new service offered by MMA to make life simpler and better!

We're looking for an idea that has value; something that changes everything, and that people would be prepared to pay for, in order to reap the benefits.

Check the brief!

Send your creations by May 25th and win up to €7.000! Prize structure:
  • #1 prize - €3.000
  • #2 prize - €2.000
  • #3 prize - €1.000
  • #4 prize - €500
  • #5 prize - €500
Good luck!

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Create the ideal HUGO fragrance for Millennials

By Natasha Miller on 27 Februari 2015 14.06 Tips And Tricks 0

Hugo Fragrance - launched Feb2015

Everyone likes to smell good. A scent can make you feel confident and ready to do great things. It makes you feel seductive and expresses your personality, or your mood. On every occasion, perfuming yourself will have an impact on you and the people around you. Perfume is powerful. Yet young people don’t buy perfume anymore. Why not? There are many reasons for this.

The product in itself is perceived as being fragile and not easy to carry.

Fragrance shops are not places where young people like to go. Young men can even be scared to go to these places.

The brand HUGO creates fragrances that are a “fresh boost for everyday life situations”. It is young and innovative. HUGO wants to connect with young people by creating a new fragrance product or a new solution (whatever this may be) that will be relevant to them and linked to the way they live.

So… do you think you can find the way to make young people try fragrances again?

Invent the next breakthrough fragrance innovation that Millennials will find irresistible.


Read the brief

Send your entries before March 22 and win up to €10.000!
  • #1 prize: €4.000
  • #2 prize: € 2.000
  • #3 prize: € 2.000
  • #4 prize: € 1.000
  • #5 prize: €1.000
Good luck!

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Videomakers, here are some tips for you!

By Amelia Apsari on 23 Januari 2013 11.35 Tips And Tricks 0

Dear video makers, you are all very talented and here at eYeka, we are totally agree on that. However, it seems that sometimes you miss out some points while making your video and this can affect your submission. Thus, the point of this blog post is to give you some tips that can help you to get your video accepted on the first try! Ready?.... Action !!




1) Read the rules, brief, and guidelines thoroughly.

Otherwise, you may miss out on some important details and information that may be crucial to your submission.

1) Show any famous brand/logo/celebrity/artwork/character.

They are protected with copyrights, and thus, we advise you to blur logos whenever it’s visible.As for celebrity, artwork, and character, you are simply not allowed to feature them in your creation. We value originality here ;)

2) Create an original story.

Everyone hates copycat, right?      

2) Use images that are not free of rights.

Do not use images taken from random websites which author you are not sure of. If you are using images taken from the Internet, do make sure it is copyrights free.

3) Take note of the accepted languages & video duration.

Some brands may have specific preferences on these, so kindly respect it.

3) Use music that is not free of rights.

Music by famous singers/musicians/bands/orchestras are protected by copyrights and you need to obtain a license from them before using it.If you want to use music taken from a website, do make sure the license granted to you allows you to use it for commercial purposes. Or you can also find one with Creative Commons License Attributive 3.0.

4) Take note of submission deadline.

So don’t wait till the last minute to upload your creation. Be wise and upload it ASAP so that if there are changes to be made, it can be done before the contest closes. All of our contests end at 11:59 PM UTC. What is UTC? Click here to find out more about it.    

4) Show any famous building/landmark/monument (e.g. The Tower Bridge, The Eiffel Tower, etc.).

Some of them are being protected by copyrights in their respective countries. Hence, it is best not to show them in your creation. Better be safe than sorry ;)

5) Write some media description to explain the story behind your creation.

Treat it like your best friend. Don't forget to fill it with some information about the idea behind your creation. Also, do write the source of music used in your video and information related to the copyrights of all elements used (images, music, etc.)

5) Show any personal details, whether in your entry or media description.

So no name, house/email address, phone number, website, etc. please.  

6) Create a good quality video.

HD format rocks! When your video is in a good format, it will look nicer, won’t it? That means brands will also see it in its prime quality.    

6) Feature minors if you have no authorization from their parents.

If you would like to feature a minor (18 years old and below) in your video, you have to obtain a written authorization from his/her parents stating that they agreed to let their child(ren) star in your video.

Other than that, quality sometimes does matter in order for us to accept your submission. Why? Because we have two different types of video contests: - Those where the brands are just looking for insights/ideas - and those where brands would like to broadcast the entries on their social media channels. In this case, quality of execution will be one of the points to be considered before accepting your submission. So try to upload the HD version whenever possible. So that’s all about it. If you have any doubts or questions, you can always drop us an email via the Support tab on the left side of our website. Thank you for taking some time to read this. It seems that you are now ready to take part in our video contests. Show us your best work! :D

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